Digital Marketing Strategy for Pickleball Athletic Club
A comprehensive 90-day marketing plan to drive membership growth, increase brand awareness, and generate qualified leads for private events at PAC.
Prepared by BM Innovations | www.bmistudios.com
Campaign Overview & Strategy
Our digital marketing approach creates a high-performance funnel using Meta advertising platforms, targeted email marketing, data infrastructure, and strategic website updates.
Core Strategy Elements:
  • Audience segmentation and persona development
  • Localized keyword research and competitive benchmarking
  • Meta Business Suite integration and tracking
  • UTM tracking and attribution mapping
All services require a 90-day minimum commitment to ensure proper testing, optimization, and performance tracking.
Four Core Campaign Strategies
Membership Acquisition
Conversion-focused ads targeting prospective members using behavioral, geographic, and interest-based targeting with optimized landing pages.
Lead Magnet Guide
Downloadable "Secrets of the Dink" or "Pickleball 101" guide where users exchange contact information, triggering a nurture sequence.
Private Event Leads
Campaigns promoting PAC's private event offerings with traffic directed to dedicated landing pages, optimized for form completions.
Retargeting Ads
Custom audiences built from web traffic and captured leads to re-engage non-converted prospects through dynamic creative rotation.
Email Marketing & CRM Infrastructure
Complete Email Ecosystem
We'll build a comprehensive email marketing foundation to nurture leads and drive conversions:
  • Full Mailchimp database audit and segmentation
  • HubSpot and Mailchimp integration for seamless lead syncing
  • Custom email sequence development and automation
  • Professional copywriting and template design
Strategic Sequences
  • Lead magnet nurturing flows
  • Event inquiry follow-ups
  • Birthday promotions
  • Re-engagement for lapsed players
Website Maintenance & Performance Tracking
Website Updates
Monthly support to refresh:
  • Featured promotional banners
  • Membership pricing displays
  • Seasonal offers and CTAs
  • Event calendars and schedules
Analytics & Tracking
Comprehensive performance monitoring:
  • Facebook/Instagram Pixel integration
  • Google Analytics configuration
  • Conversion event tracking
  • Custom performance dashboards
Pricing Options
Option 1: Full-Service Marketing
$3,500/month (discounted from $4,500/month)
  • All 4 core campaigns
  • Creative production (5 assets/month)
  • CRM setup and email marketing
  • Monthly website maintenance
  • Tracking setup and reporting
  • Strategic guidance and support
Minimum ad spend: $1,000/month (client-paid)
Setup fee: $2,000 Waived
Commitment: 90 days
Option 2: Instagram-Only
$1,000/month (discounted from $1,500/month)
  • 3 focused campaigns
  • Basic reporting
  • Membership acquisition focus
  • Lead magnet implementation
  • Private event promotion
Minimum ad spend: $1,000/month (client-paid)
Setup fee: $1,000
Commitment: 90 days
Additional Service Add-Ons
Custom Video Reels
Professional video production for engaging Instagram and Facebook Reels format ads.
$300 per video
Static & Carousel Ads
Custom designed static posts and multi-image carousel ads to showcase facilities and offerings.
$150 per asset
Event Landing Pages
Dedicated, conversion-optimized landing pages for special events and promotions.
$500 per page
Influencer Campaigns
Partnerships with local and national pickleball influencers to expand reach and credibility.
*Custom Quote Available
Implementation Timeline & Next Steps
1
Week 1
Kickoff meeting, strategy alignment, and tracking setup
2
Week 2
Creative and campaign buildout, audience targeting refinement
3
Week 3
Launch of first three campaigns and lead magnet sequence
4
Week 4+
Retargeting launch, optimization, and monthly website updates
Ready to Begin?
  1. Confirm your desired service tier
  1. Schedule a Zoom kickoff strategy session